Consumption

In a meaningful concept of "sustainability", consumption is of equal importance to production. The complement to sustainable production is sustainable consumption, or rather, securing the continuation of a steady increase in cocoa and chocolate consumption, as well as the sustainable conversion of cocoa beans into semi-finished and final products to the consumer.

Consumption Trends

ICCO includes an analysis of trends in consumption in its annual study on trends in the world cocoa market (see above). While short-term market analyses concentrate on grindings, studies on long-term developments in trends focus on apparent and final consumption.

Health and Nutrition

Food health and nutritional attributes have, in recent years, been of increasing concern to consumers as well as to food and health authorities. Developments in obesity, including those among children, have highlighted the importance of diet and a healthy lifestyle.

The Promotion Committee has devised an inventory of the positive health and nutritional attributes of cocoa and chocolate. This inventory represented in a comprehensive and correct manner the clear message that chocolate, when consumed in moderation, can form part of a wholesome, well balanced, healthy and nutritional diet. You can find the inventory in this website.